Close to sports, close to nature

R'ADYS represents the essence of an eventful biography: Adrian Ruhstaller, the passionate outdoor sportsman and expert for performance textiles has been working in the apparel industry for ten years – three of which he spent as product manager for the alpine collection of a leading mountaineering outfitter. He was member of the executive board of a Suisse sports apparel manufacturer, before he founded his own company and brand in 2003. R'ADYS is available at qualified Suisse outdoor equipment dealers since autumn 2003.

Adrian Ruhstaller knows the textile industry well enough to identify its tendencies for cheap compromises. This is why in terms of customer relationship, credibility and loyalty are vital parts of R'ADYS’ philosophy. Various programmes proof that this is far more than theory: the integration of ambitious test teams, for instance, whose feedback has direct influence on the product development. By keeping the overhead costs for marketing and administration deliberately low, R'ADYS manages to offer every sportsman – and –woman a consistent and fair price.

Having been an insider tip amongst outdoor fans and multi discipline athletes for a long time, the charismatic brand with the fast growing fan community still cuts its own path. R'ADYS represents a lifestyle that focuses on everything essential for the great outdoors: protection, energy, freedom and love of nature.